Shopping for luxury condos in time of health crisis squib

Houston’s luxury condos haven’t let COVID-19 stop them from being one of the most desirable places to live in the city. During the pandemic, changes were made throughout the industry not only for residents, but also for those looking to make a move to a lock-and-leave lifestyle.

Real estate had to adapt just as every industry did during this health crisis.

At The Hawthorne, sales duo Richard Hester and Nicole Calderon pivoted to virtual selling and producing videos, including a presentation of the sales gallery. One video was for The Hawthorne website, and the next was for the socially distanced reopening of the sales center. Their videos garnered upwards of 200 views each, allowing prospective buyers to be connected and engaged with future home possibilities. Hester, of Douglas Elliman, is sales director at The Hawthorne. He explained how the pandemic forced them to place emphasis on creating compelling digital content to reach individuals on social media more than ever before.

“Selling anything during an economic downturn on top of a global health crisis is less than ideal, and we remain steadfast in our confidence in The Hawthorne as an attractive product. From the standpoint of its neighborhood, it has amenities, many of which are ideal for social distancing. (With) its design elements, and its comfortable size with less than 70 total units, future residents will never feel overwhelmed or unsafe at The Hawthorne,” Hester said.

The Hawthorne also implemented safety measures including “Six feet away, but we still want to say hey” signage outside of the sales center. Buyers can find the maintenance of 6 feet of social distancing between a sales team member and a prospective visitor at all times, as well as plentiful hand sanitizer inside...

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